Direct Mail Marketing Ideas

For Sale by Owner Direct Mail Advertising

Lets look at some direct mail marketing ideas for real estate, as a possible way to advertise your house, when for sale by owner.

On this page, I'll share some strategies that you might want to consider using direct mail advertising.

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If you are looking for a different form of advertising your house, just select one of the photo links below.

The Main Real Estate Advertising Page

Writing Ads for the Newspaper Classifieds

All about Online Advertising

Using Real Estate Flyers

How to take Great Real Estate Photos

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What do we mean when we say direct mail advertising? What is our target market? How do we accomplish the task at hand?

Here is a few ideas to consider.

• Many buyers who are looking to purchase their next home, are looking to relocate within 10 miles (16 kms) of where they live now.

• People living in your neighborhood, may know a relative, co-worker, or perhaps a friend, looking for a home nearby.

• Many buyers, will never see a newspaper ad that you might place in your local "Herald".

• Direct bulk mail marketing targets, all the homes and apartments in a geographical area.

• You can choose different methods to direct mail.

What Type of Direct Mail?

The first thing to decide, is what kind of literature are you going to direct mail to a given area.

You could as an example:

• Do up a batch of feature sheets exactly or similar to the ones you hand out at the house. See  Real Estate Flyers
or

• Have post cards made with some highlighted features and of course stunning photo(s) of the home.

I would avoid anything enclosed in an envelope unless you are willing to have each envelope personally addressed from some mailing lists. Why? To many unaddressed envelopes never even get opened.

Distribution of Direct Mail for Real Estate Adverting

Once you decide what to use, you still have to get the information to the people. Here are a few direct mail marketing ideas on distribution.

• Go to your local post office, give them the zip codes or postal codes that you want to have your literature delivered to, find out how many homes in those areas, and then get a cost for bulk mail.

• Hire some local young girls and/or boys to hand deliver to the streets you choose offering so much a flyer or a bulk wage.

• Deliver the flyers or post cards yourself, or make a family affair.

• Hire a professional company to do the complete job for you using mailing lists.

Everything has a Price Including Direct mail Real Estate Marketing

You must keep in mind, that all these direct mail marketing ideas have a price. Some cost more money, others more time and still others, both time and money.

If you decide that you can get more bang for your buck by using some of these direct mail marketing ideas, perhaps you could cut back a bit on the newspaper advertising to balance things out a bit.

The big advantage of this type of marketing when you sell for sale by owner, is you are targeting a group of people that already live in your general area.

Whether you deliver yourself or have one someone do it for you, you will also be marketing to every house that is up for sale in those areas. This will include those that are for sale by owner, listed with a Realtor, and those that are getting ready to sell in the near future!

For More Information about Advertising

Please use the photo links near the top of this page for other advertising ideas and tips.

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