Direct Mail Marketing Ideas

Sell My House

Lets look at another possible way to advertise your house, when for sale by owner.

On this page, I'll share some direct mail marketing ideas that you might want to consider.

What do we mean when we say direct mail advertising? What is our target market? How do we accomplish the task at hand?

Here is a few things to consider.

• Many buyers who are looking to purchase their next home, are looking to relocate within 10 miles (16 kms) of where they live now.



• People living in your neighborhood, may know a relative, co-worker, or perhaps a friend, looking for a home nearby.
• Many buyers, will never see a newspaper ad that you might place in your local "Herald".
• Direct mail targets, all the homes and apartments in a geograhpic area.
• You can choose different methods to direct mail potential buyers.

The first thing to decide, is what kind of literature are you going to direct mail to a given area.

You could as an example;

• Do up a batch of feature sheets exactly or simliar to the ones you hand out at the house. See From Direct Mail Marketing Ideas to Real Estate Flyers
or
• Have post cards made with some highlighted features and of course stunning photo(s) of the home.

I would avoid anything enclosed in an envelope unless you are willing to have each envelope personally addressed. Why? To many unaddressed envelopes never even get opened.

Once you decide what to use, you still have to get the information to the people. Here are a few direct mail marketing ideas on distribution.

• Go to your local post office, give them the zip codes or postal codes that you want to have your literature delivered to, find out how many homes in those areas, and then get a cost for bulk mailing.
• Hire some local young girls and/or boys to hand deliver to the streets you choose offering so much a flyer or a bulk wage.
• Deliver the flyers or post cards yourself, or make a family affair.
• Hire a professional company to do the complete job for you.

You must keep in mind, that all advertising methods have a price. Some cost more money, others more time and still others, both time and money.

If you decide that you can get more bang for your buck by using some of these direct mail marketing ideas, perhaps you could cut back a bit on the newspaper advertising to balance things out a bit.

The big advantage of this type of marketing when you sell for sale by owner, is you are targeting a group of people that already live in your general area.

Whether you deliver yourself or have one someone do it for you, you will also reach every house that is up for sale in those areas. This will include those that are for sale by owner, listed with a Realtor, ^® and those that are getting ready to sell in the near future!

Disclaimer Privacy Policy Contact Me