Real Estate Flyers

Plus Some other Optional Promotion Methods

Real Estate Flyers

It depends on your budget and how many real estate brochures you will be distributing whether you want to use color. If you are putting out quite a few, you could just do up a black and white flyer and then have the amount you want photo-copied.

Take your flyers in hand and start dropping in each mailbox in your neighborhood. If you are ambitions enough, you could also go to several other target neighborhoods.

Don't forget to drop a flyer off at any house you see for sale. Keep some real estate brochures in your vehicle or on your person at all times. When you see a house for sale by owner or listed with a real estate company, drop one in the mail box.

The reason you want to do this with the houses that are for sale is, they are also potential buyers for your house.

Don't forget the Real Estate Agents

If you are willing to allow your local real estate agents to show your house, drop some real estate flyers off to each real estate office in your area. You could add on these real estate brochures:

Real Estate Agents Welcome or words to that effect. Later on another page I will share with you how to handle real estate agents in different situations and how to negotiate a finder's fee.

If you are going to put out a lot of real estate flyers, you might want to have a local printing shop print them off for you. This might be cheaper than doing them on your computer printer.

If you do your flyers or brochures up as a feature sheet that you would use at open houses or to give to potential buyers when they view your house, you only have to make up one template.

Proofread Yourself then have Others do the Same

Look to make sure the information is correct including the address and phone number. Check for spelling errors and that all the features you want to include are there.

When you fail to take this step, you might end out with say 200 real estate flyers that you have to change one word or number by hand.

I speak from experience on this one. :-)

Bulletin Boards

You can use the same real estate flyers as above and go around your neighborhood and other target areas of your city or town.

Drop into various businesses such as grocery stores that have a bulletin board for notices.

Ask permission from the owner. If you receive the OK, pin one up.

Word of Mouth

Let anyone and everyone you meet know your house is available. Pass the word around at work, at your church, on the golf course or at the bowling alley.

The idea here is Exposure, Exposure, Exposure. You never know where your buyer may be hiding.

You may just mention your property is for sale to a co-worker who has a sister who has a friend who is looking for a house in your area in your price range.

Local Real Estate Guide

This one is a long shot as most real estate boards control the ownership of their printed guide. If you get lucky and they allow for sale by owners go for it BUT:

This form of advertising can be very expensive. You may have to buy a half page or even a whole page. How do you get the cost down? Find several for sale by owners in your area, and share the costs.

There may be other private for sale by owner magazines in your area where you can advertise. Check out their price and distribution coverage and consider this form of advertising.

If you can't get into the local real estate guide, put out more real estate flyers. You can always hire some kids looking for an extra few dollars to deliver to all the areas you want to cover.

National and International Newspapers and Real Estate Magazines

This would also be a very expensive means of advertising. The type of property that would use this form of advertising would in most cases be “top end”.

An example would be a secluded gated acreage on prime ocean frontage asking $14,500,000.00.

Use Your Imagination

You might want to write down some of your own ideas of how and where to create more exposure.

The main thing to remember is:

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